In Association with Pakistan Software House Association (P@SHA)
and Pakistan Software Export Board (PSEB)
Speakers: AUSAF ALI KHAN and ASIF IQBAL Venue: (Shalimar) Pearl Continental Hotel, Karachi - Pakistan Dates: July 25 - 26, 2006 Event Organizer: Chillizone Limited
Available Seats: 50 Workshop Duration: Four (4) Hours/2 Days
Who Should Attend?
Marketing Executives: Assigned to promote their company's or
client's Websites
Webmasters: Want to increase traffic to their Websites
Small Business Owners: Want to learn how to promote their Websites
on search engines
Owners of e-Commerce Websites: Want to increase paying customer
conversion ratio of their websites visitors
Website Designers: Want to offer search engine marketing services
to their clients
SEO and SEM: Wanting to improve their industry skills
Fresh Graduates: Want to learn SEO in preparation for starting
their own SEO business or applying for a job as an SEO or SEM
Scope & Objectives:
Core Awareness of Search Engines and Optimization of the Websites
Get top positions with specific words on leading search engines
and reach global audience
Market your website/ product internationally
Experience the power of internet
High Paid Salaries Jobs
Extra Source of Income
Freelance Working Facilities
Learning Outcome Benefits & Advantages:
Ability to Promote and Handle Own Websites in Search Engines
like google, yahoo, msn…
Dos and Don’ts of Website Development and Designing
Capability of Understanding Search Engine Workings
Overview of Latest Search Engine Optimization Techniques
Understanding of Online Marketing Strategies and Implementations
Difference of Manual and Automated Submissions, Monitoring,
Reporting
Understanding of Business Oriented Websites
Approaching to International Market
Realizing the Power or Value of Internet
Online Target Market Identification
Identification of Competitors
Understanding of Online Surfers Psychology
What You Will Learn / Agenda:
Day One
1. Who is online?
2. Statistics of Global online population
3. Why go online?
4. Internet usage charts
5. Comparisons of offline media and online media
6. Online retail sales charts for 2005
7. Online consumer spending charts
8. Reasons for a Website
9. How People Find Your Website?
10. Typical Website Lifecycle
11. Let’s have a look at the possibilities of internet marketing
12. Online Promotion By Cost Of Acquisition
13. Introduction to search engine optimization (SEO)
14. SEO scope in Pakistan
15. Overview of important search engines and directories
16. An overview of what search engines consider to be "spam"
17. Research and select appropriate keywords to target
Day Two
18. Effective page Title Tags
19. Effective and optimized META Description Tag
20. Effective and optimized META Keywords Tag
21. Integrate search keywords within Website copy
22. How to optimize each page of your Website step-by-step
23. Web design elements to avoid ensuring your site is search
engine compatible
24. Effective Alt Image attributes
25. Effective and optimized text navigation menus
26. Link titles and anchor text effectively
27. Set up search engine friendly site architecture
28. Optimizing a frames-based site
29. Creation of search engine friendly site map
30. Robots.txt and its META tag
31. Optimizing dynamic and database-driven Websites
32. Optimizing a site designed in Flash
33. Optimizing a graphic-heavy Website
34. Building site's link popularity
35. Submit your site to important search directories
36. Monitor your search rankings and site traffic
Creating a blog is easy but managing a
successful blog is something every Blogger
wants, a Blogger’s success depends on
the amount of audience that Blogger is
known to and repeated traffic is the most
valuable.....
News & Press Releases
SEO/Internet Marketing
Workshop
Mega Event for SEOs, Web Desig-
ners, Developers, Content Writers,
Businessmen and Entrepreneurs is
going to be held on August 16,
2008 at Marriot Hotel, Karachi
Pakistan.
