SEO Copy
Writing Techniques - Why Content is Still King? (Part 2)
By Asif
Iqbal
It’s a two parts article series, in part
1, I’ve already explained you about “What is SEO Copy Writing?
Why Content is Still King? How to Balance Copy Writing Keeping Users
and Search Engines in Mind? Who should I Write for Search Engines OR
for Visitors? And Well Targeted Written Content is more
valuable”
How to Develop a Successful SEO Copy Writing Strategy
There are five very important elements to develop a successful
SEO copy writing strategy, a certain amount of content at website
need to be updated periodically.
- Research the best keywords for your business / services
- Analyze the content of your competitors
- Logical distribution of selected keywords through out website
- Writing for those selected keywords
- On going fresh content
All these elements are very important and need healthy amount of
time, there can’t be a standard because each strategy is unique and
different. The more you study the better you’ll be able to
produce.
Dos and Don’ts of Writing
When it comes to write for your website, you need to have your
target audience in mind rather to facilitate search engines, respect
your site visitors and educate them about your offered products or
services. There is a list of dos and don’ts of writing for search
engine.
Dos
- Try to use keywords in upper top 2000 characters including
code
- Start paragraph with keywords
- Start sentence with keywords
- Use keywords in headings and sub headings
- Use keywords in bullets or as numbered
- Keep textual alternate navigation at bottom
- Have a breadcrumb at complete website and try to include
keywords in it wherever possible
-
Don’ts
- Avoid using keywords at images or pictures
- Avoid using keywords in deep paragraph, since deeper use of
keywords will have lesser value to search engines
- Avoid using pronoun for replacing important keywords, since
pronouns won’t be of any value to search engines
- Don’t have link title for text based links
- Avoid keeping duplicate content on different pages of same
website
- Never use copied OR pirated content at your website
-
SEO Copy Writing Techniques
- Search the relevant words (keywords) which are searched the
most: Finding right keywords which correctly represent your
company/products/services as well as they should be searched
- Try to focus on the words (keywords) when writing: Whenever write, keep focusing on keywords, try to repeat keywords
but keeping the visitors in mind, your copy should be written for
your visitors
- Unique/Original Content: Writing original and unique
content is one of the most important aspect of your successful
copywriting, the moment you upload your content try to make your
content crawled by search engines, so that you can have the copy
rights of that content, since search engines will take that
content original which they crawled first, if your original
content is copied and search engines have crawled that copied
content first they may find your content as pirated, that’s why
it’s very important to make your content authorized and copy right
by search engines
- Fresh Content: Search engines give a lot of value to
fresh content, since more frequently updates make your website
more attractive to site visitors
- Focused and Relevant: Focused and relevant content is
highly appreciated by search engines comparatively to those sites
which are scatter or not focused
- Selectable and Visible Content: Search engines can’t
read text over images, they also dislike hidden text, they can
easily read selectable and visible content at website
- Proper Formatting Techniques: Search engines are able
to recognize text formatting such as headings, sub headings,
emphasis words, slogans, tag line, paragraph title, picture title…
- Short and Compiled: Short and complied content is
always liked by site visitors as well as search engines, but as
far as the quality of the content is concern it should not be
compromised on the length of the content
- Keyword Utilization: Keywords should be used in “Title,
Description, Headings, Sub-Headings, Bullets, Numbered, Bold,
Italic, Underline, Hyperlinks, Anchor links, Alt Attributes, Link
Titles, Table Names, Picture Names, File Names, Directories Names”
- Keywords Specific/Topical Writing Technique: SEO
Friendly copying writing is a topical writing where keywords
should be treated as topics, and writer should write about that
topic, so that search engines can get attracted towards that topic
/ keywords
-
Now you know what it takes to write for website, you might be one
step closer to improve your search engine rankings. You just need to
follow the all mentioned guidelines that are listed in this article,
if you have any question or want to have a personal training, write
to me at asif@asif-iqbal.com
About The
Author
Asif Iqbal is a Research Analyst, eBusiness
& eMarketing Consultant, SEO Specialist, Trainer, Speaker and
Author, specializes in eBusiness, eMarketing, SEO, branding and
promotion and has trained dozens of qualified SEOs. He can be
reached at asif@asif-iqbal.com |
