Optimizing
Wrong Keyword or Phrase for Right Website with all Your
Efforts
By Asif Iqbal
Keywords are gateways through which your website is going to be
visited from search engines users, those visitors can be filtered by
keywords. Every single keyword or phrase has its target audience, in
fact you can evaluate your visitors through keywords such as your
visitor’s mind set, psychology, type, age group, interest and
intension. If you have selected wrong keywords for your website, it
could hurt your eBusiness badly.
What is a Keyword or Phrase?
A keyword or phrase is a single
or group of words which is used to construct a search statement to
find information by search engine users. It was popularized during
the early days of search engine development, as it was not possible
to ask natural language questions and find the desired sites.
Keywords are Gateway of Your eBusiness!
It really doesn’t
matter how good your SEO Practices are? Or how good your SEO
Strategy is? If you are failed to get right kind of traffic at your
website. Keywords are the gateway for any website on internet, and
with wrong keywords success can never be achieved.
Wrong Keyword or Phrase
There can be many definitions of
wrong keywords, such as a wrong keyword or phrase is a keyword or
phrase which is irrelevant with services or products of website,
which has poor conversion of visitors into paying customers, and
which is failed to bring targeted and focused traffic to website.
Wrong Keywords are not Bad Keywords
Wrong keywords are
invaluable keywords for any website, they don’t have any worth for
website, whereas bad keywords are those which are not searched or
hardly searched by search engine users.
Why Waste Quality Time on Wrong Keywords?
Selecting wrong
keyword or phrase is the biggest mistake for any SEO campaign, even
if you have achieved top ranking on those wrong keywords, it will be
waste of your energy and efforts. All your efforts are going to lead
you no where if you have a wrong direction, keywords set directions
for your efforts, selecting them in quick time will end up giving
you nothing. Time is the real money, keywords can be updated anytime
but what to do with the time spent on promoting wrong keywords, it’s
just wasted. One can get frustrated if doesn’t have desirable
results specially in the initial stage for any website, that’s why
it doesn’t matter how much time you spent on selecting keywords but
make sure that you select the best keywords.
Why Wrong Keywords are selected?
Majority of wrong keywords
have good search counts, because they are comparatively search
better than specific keywords, that’s why they get selected
sometimes by website owner or by SEOs. But results come up after the
first quarter or session when they failed to boast sales or right
kind of traffic. It’s not the traffic that makes a keyword or phrase
wrong it’s the conversion that makes it wrong.
Keywords Lead Your Website to Success!
These are the
keywords which lead your website a successful eBusiness or eCommerce
business, they can lead you to hell too, you have to be very careful
selecting them, after all you or your assigned marketers are going
to put their all efforts to bring your website on top of those
keywords.
Specific and Focused Keywords will pay you!
Why get crazy of
traffic and ask for everything, for example if you provide search
engine optimization services then you should select keywords like
“seo services, search engine optimization services, seo outsourcing,
seo outsourcing”. And you should avoid selecting keywords like “seo
or search engine optimizer”, because people typing “seo or search
engine optimizer” may be searching for freelance seo or searching
for definition of seo and won’t be interested in your services, they
will come to your website and go without making any purchase.
About The
Author
Asif Iqbal is a Research Analyst, eBusiness
& eMarketing Consultant, SEO Specialist, Trainer, Speaker and
Author, specializes in eBusiness, eMarketing, SEO, branding and
promotion and has trained dozens of qualified SEOs. He can be
reached at asif@asif-iqbal.com |
