Google Ads Training Fee: Rs.25,000/-
Google Ads Training Course Duration: 6 Days
Who Should Attend this Google Ads /PPC Training Course?
- SEO and SEM: Wanting to improve their industry skills
- Marketing Executives: Want to reduce PPC/CPC budget and want organic results too
- Webmasters: Want to increase traffic to their Websites
- Website Designers: Want to offer search engine marketing services to their clients
Scope & Objectives of Google Ads /PPC Training Course:
- Get top positions with specific words on leading search engines and reach global audience
- Market your website/ product internationally
- Experience the power of internet
- High Paid Salaries Jobs
- Extra Source of Income
- Freelance Working Facilities
Learning Outcome Benefits & Advantages Google Ads / PPC Training Course:
- Learn fundamentals of search engine marketing.
- Learn step-by-step process for running online marketing campaigns in Google Ads.
- Learn the key features and capabilities of Google Ads.
- Learn to navigate through Google Ads user interface.
- Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.
- Learn key strategies and tools to build targeted keyword lists.
- Learn how to write Ads within Google Ads.
- Learn how to track Ad performance within Google Ads.
- Learn how to integrate Google Analytics with your Google Ads account.
- Learn how to leverage Google Analytics features for optimizing your marketing initiative.
Google Ads/PPC Training Course Outline/Agenda:
- Overview of Search Engine Marketing
- Understanding Search Engine Marketing (SEM)
- Snapshot of SEM Industry
- Advantages of SEM over Other Marketing Methods
- Introduction to SEM Terminologies
- Definitions and Significance of Important Parameters
- Organic vs. Paid Traffic
- Differentiate Your Services
- Target and Segment Your Audiences
- Understand Your Customers Pain Points
- Introduction to Google Ads
- Getting Started with Google Ads
- Step 1: Signing Up for Google Ads
- Step 2: Set Time Zone and Currency
- Step 3: Verify Your account
- Step 4: Activating Your Account
- Navigating through Google Ads
- User Interface Elements
- Home Tab
- Campaigns Tab
- Opportunities Tab
- Reporting Tab
- Billing Tab
- My Account Tab
- Understanding Google Ads Account Structure
- Ads Account
- Campaign Level
- AdGroups Level
- Access Management
- Working with Keywords
- Building Keyword Strategy
- Keyword Discovery and Keyword Research
- Keyword Discovery
- Keyword Research
- Leveraging the Google Keywords Tool
- Demo for the Google Keyword Tool
- Focusing and Targeting Keywords
- Broad Match
- Phrase Match
- Exact Match
- Setting up Negative Keywords
- Writing Ads in Google Ads
- Writing Effective Ads in Google Ads
- Call to Action
- Value Proposition
- Review of Google’s Guidelines
- Understanding Google’s Text-Ad Structure
- Creating and Managing Your Ad Campaigns
- Creating Ad Campaigns
- Creating AdGroups
- Managing Campaign Settings
- How to Edit, Pause, Delete, or Resume a Campaign
- Ads Reporting and Account Performance Reports
- Generating Reports in Google Ads
- Step 1: Select Campaign
- Step 2: Settings
- Step 3: Choosing Report Details
- Step 4: Activating Your Report
- Step 5: Template, Scheduling, and Email
- Integrating Google Analytics with Google Ads
- Tracking Online Marketing Campaigns through Google Analytics
- Introduction to Ads Reports in Google Analytics
- Overview of Report Structure
- Ads Campaigns Report
- Filtering Ads Related Data in Google Analytics
- Introduction to Custom Filters in Google Analytics