Unleashing Google Analytics

Unleashing Google Analytics Training Fee: Rs.15,000/-

Unleashing Google Analytics Training Course Duration: 12 Hours in 6 Days

Who Should Attend This Unleashing Google Analytics Training?

1. Businessmen: Want To Know What’s Going On At Website, Make  Sure Everything Is Perfectly Working Fine, Also Have Quick Eye On Website Progress
2. Analysts: Want To Analyze The Potential Of The Business, Want To See Critical Areas Of The Business Where To Take Some Corrective Preventive Actions
3. Advertisers: Want To Identify The Correct Potential For Any Website, Which Stats Are To Trust On And Which To Ignore

Learning Outcome Benefits & Advantages Unleashing Google Analytics Training:

• Learn The Fundamentals Of Web Metrics And Web Analytics.
• Learn What Web Analytics Can Do For Your Business.
• Learn Common Web Analytics Methodologies Suitable For Different Types Of Websites.
• Learn How Google Analytics Works.
• Learn The Key Features And Capabilities Of Google Analytics.
• Learn To Set Up Google Analytics Accounts And Profiles.
• Learn Access Management Techniques For Your Google Analytics Accounts And Profiles.
• Lean How To Generate Reports In Google Analytics (Visitor Reports, Traffic Sources Reports, Content Reports, And Goals Report).
• Learn To Analyze Default Reports In Google Analytics To Interpret Web Metrics Data.
• Learn To Create And Apply Filters In Google Analytics.
• Learn Best Practices For Setting Filters In Google Analytics.
• Learn To Create Goals And Funnels In Google Analytics.
• Learn To Interpret Reports For Analyzing Goals And Funnels In Google Analytics.

Unleashing Google Analytics Course Outline/Agenda

• Overview And Background Of Web Analytics
  • Introduction To Web Analytics
  • Why Learn Web Analytics: Analytics Vs. Reporting
  • Fundamentals Of Web Analytics
• Introduction To Google Analytics
  • Basics Of Google Analytics
  • Getting Started With Google Analytics
  • The Importance Of Tracking Campaigns
  •  The Tracking Script
  •  What Can Be Tracked With Google Analytics?
  • Natural (SEO) Vs. Paid (PPC) Search
  • Access Management
• Administrative Interface
  • Setting Up An Account And Profile
  • Adding Users
  • Overview Of Standard Filters
  • Overview Of Goals And Funnels
  • Overview Of Site Search
  • Linking With Adwords
• Reports In Google Analytics
  • Introduction To Reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Reporting Delay
  • Discuss Interface Features
  • Date Selection Tool
  • Exporting And Saving Reports
  • Customizing Dashboards
  • Emailing Reports
  • Understanding The Report Layout
  • Exporting Your Data From Google Analytics
  • Digging Into Reports
  • Visitors Report Demystified
  • Traffic Sources Report Demystified
• What Do You Want To Track?
  • Key Performance Indicators (KPIS)
  • Traffic Sources Analysis
  • Lead Generation Metrics
  • Branding And Rich Internet Application (RIA) Metrics
  • Keyword Analysis
  • Website Design/Site Content Optimization
  • E-Commerce
• Understanding Filters In Google Analytics
  • Introduction To Filters
  • Overview Of Different Types Of Filters
• Goals In Google Analytics
  • Introduction To Goals
  • Configuring Goals
  • Goals Vs. Events
  • Analyzing Goals Using Standard Reports
• Funnels In Google Analytics
  • Introduction To Funnels
  • Building A Funnel In Google Analytics
  • Funnel Virtualization Report
• Integrating Google Analytics With Google Adwords
  • Tracking Online Marketing Campaigns Through Google Analytics